
We are a collective of four creative branding & communication professionals looking to help responsible practitioners tell their stories & grow their businesses.

Meet Kelly Foss, who had the idea to bridge psychedelics and branding
Strategy Director + Somatics Practitioner
(she/her/hers)
Kelly has always been fascinated by psychology and happened to grow up with influences that did not encourage or understand the value of self-examination and inner work. She loves writing, creativity and complex problem solving. Her career in the healing arts was sparked by a near death experience 12 years ago, when she survived a traumatic brain injury in the form of a skull fracture and stroke as the victim of a violent crime. She explored several healing modalities in the hopes of resolving chronic pain patterns, processing a whole lot of challenging emotions and confronting and releasing limiting beliefs. This unexpected happening served as an impossible to ignore gateway to processing many other traumas that were all too easy to keep in the rearview mirror before this point in her life. It ultimately inspired a many year journey to expand her self concept and align her energy to her values.
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Somatics Practitioner at Universe Within
While Kelly’s initiation to this work was a rough one, she can see the beauty it made possible. Once she discovered both CranioSacral Therapy and Somatic Experiencing, and the unique ways they each allow for transformative healing, she came to realize her true passion is holding safe space to help others heal from trauma. Each of these modalities uses active imagination, intuitive listening, creating a space of presence for the client to be with and process challenging emotions, and inviting the possibility of an old pattern to be deconstructed and a new experience to emerge. She loves psychedelics for these same reasons, and after many years of only recreational use, broadened her horizons to include psychedelics in her personal healing journey.
She practices CranioSacral Therapy and Somatic Experiencing as forms of trauma healing and integration, as a licensed bodyworker in both California and Hawai’i. She completed the Vital Psychedelic Training program in March 2024, having earned a Certificate in Psychedelic Therapies and Integration. She believes in the power of non-ordinary states of consciousness and can also be found leading inner work focused retreats and experiences across Southern California and Colorado.
Lean more about her healing work and training here.
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Strategy Director at Wild Potential
Kelly’s love of writing, creativity and complex problem solving, as well as her original conditioning toward a conventional life path, led to her earning a B.S. in Marketing with a minor in Psychology from Virginia Tech and later a M.S. in Mass Communications with a specialization in Strategy from VCU Brandcenter.
She's worked in Chicago, Los Angeles, San Francisco and Hawai'i over the past 16 years across a mix of advertising agencies, tech companies and nonprofits before calling Joshua Tree, California and later Crested Butte, Colorado home. Some brands she's worked on include PAX, California Department of Public Health, LEGO, Google, Smartwool, Kona Brewing and Kalani Retreat Center. She has been self-employed for 9 of those years which has given her freedom to align her values to the projects she takes on, which this past year has spanned regenerative medicine, mental health, compassion research, new technology and craft whiskey.
16 years in branding & advertising, focused in creative strategy; 8 years in trauma healing
Why she’s invested:
healing is more than a side-project, it’s the best way to co-create a new reality
Pisces 🌞
Aquarius 🌛
Virgo ⬆️
Enneagram Type 4
INFJ
Favorite song to ego-die to:
“Wishlist” by Pearl Jam
Extended Team
Meet the ladies of Foul Mouth Creative
Jourdan Huys
Brand Director
(she/her/hers)
Swiss-army-knifing branding +
advertising since 2009
Why she’s into this:
as her personal experimentation with plant medicine has yielded profound meaning, clarity + joy, she’s excited to use her professional talents in support of helping others get to the outcomes they need with nature's help
Capricorn 🌞
Scorpio🌛
Scorpio ⬆️
Enneagram Type 7
INFJ
Favorite song to cry to:
“Change” by Big Thief
Rachel Carlson
Creative Director + Writer
(she/her/hers)
Writing + creative directing since 2009
Why she’s all-in:
as one with a brain chemical disposition that leans towards not experiencing joy, psychedelics give a light when depression hits. She believes the bonding, perspective change, and clarity she’s experienced could help others as well
Libra 🌞
Cancer🌛
Pisces ⬆️
Enneagram Type 5
INFJ
Favorite song to cry to:
“Perfect Day” by Lou Reed
Tessa Paneri
Creative Director + Designer
(she/her/hers)
Designing + creative directing since 2012 (officially)
Why she’s stoked on this:
as a late adopter of plant medicine, she’s seen the positive impact it’s had on her experiences, both personally and professionally. She’s excited to bring awareness and destigmatize all the incredible offerings of nature
Leo 🌞
Gemini🌛
Libra ⬆️
Enneagram Type 2
INFP
Favorite song to sing to:
“Falling Water” by Maggie Rogers

How we met
🌿
Summer 2019
Kelly + Tessa unite at an SF ad agency to create the launch campaign for PAX Era Pro, the most innovative cannabis vape on the market at the time.
🌪️
Spring 2020
Jourdan + Kelly begin their long-distance collab from Seattle + the Big Island, respectively. Their early work spanned ad projects for Weber + branding for Amazon.
❤️🔥
Summer 2020
Twin flames unite: Rach + Tessa join creative forces in support of Alaska Airlines’ brand campaign.
😂
Fall 2020
Jourdan + Rach team up to develop a Halloween campaign for Papa Murphy’s. They bonded over a shared love of bringing ridiculous ideas to life + still laugh about the horror film-inspired work to this day.
🍼
Spring 2021
Rach is the creative force behind the 1st-ever ad campaign to get a lactating nipple on network TV. Her commercial for Frida Mom gets a write-up in NYT + is even spoofed by SNL.
🤬 ➡ 🌸
Spring 2023
With a desire to leave the industry better than they found it, Rach, Tessa + Jourdan reunite to (finally) form their own agency, Foul Mouth Creative. Their brand was inspired by the need to show up in life + work authentically and unapologetically uncensored – plus an appreciation for color + pigeons.
🏝️ ➡ 🏜️
2021 - 2023
Somewhere in the jungle on the Big Island of Hawai’i while work-trading at a retreat center, Kelly was doing her best to manage an existential crisis gracefully while planning her next series of moves in life + work. After nearly a decade of freelancing, Kelly launched her own strategy consultancy, Wild Potential. She came back to the mainland to replant her healing arts business, Universe Within, in Joshua Tree.
🥃
Winter 2023
At long last, Kelly, Rach, Jourdan + Tessa find themselves together again thanks to a brand strategy opportunity with Old Elk Distillery out of Fort Collins, CO. Mutual respect and admiration are reconfirmed.
🦜
Winter 2024
Kelly goes to Costa Rica for the Vital breathwork retreat. Her 2nd journey revealed all the ways to use her energy in 2024 + thus *this collaboration* was born.
🌈
The Present
We are brave entrepreneurs who come to business decisions with integrity + strive to raise the bar in our industry. We also pride ourselves in being refreshingly down to earth. We believe that you responsible psychedelic practitioners out there possess these qualities too + we can’t wait to collaborate with like minded individuals to make a huge impact on humanity. ♡
